September 28, 2016


ValueCentric Names Industry Veteran Mark Polidoro as Director of Consulting Services


ORCHARD PARK, NY — 28 September, 2016 – ValueCentric, the industry leader in healthcare channel intelligence, today announced that Mark Polidoro has joined its management team as Director, Consulting Services. An industry veteran of 25 years, Mark is a long time user of ValueCentric’s Platform, ValueTrak. In his role with the company he will direct and build out ValueCentric’s professional services organization and work closely with customers to improve their business benefit from ValueCentric products and services. Polidoro has extensive prior experience implementing and developing complex data management and analytics solutions at a number of the top 20 pharmaceutical manufacturers.

“We’re excited to have Mark join the ValueCentric team. As a highly respected industry veteran, Mark is the ideal fit for our Professional Services organization and his experience in multiple facets of the pharmaceutical market will be a perfect complement to the existing ValueCentric staff,” said Dave Janca, Founder and Chief Executive Officer of ValueCentric. “As we continue to grow our customer base among large and emerging manufacturers, having Mark lead our consultative efforts will help to ensure our customers are successful in optimizing the ValueTrak platform and the data and analytic services we offer. Mark will play an integral role in helping our customers gain the value from their data when making key business decisions,” said Janca.

As an early adopter of ValueTrak, and through his consulting work with industry leading organizations including Genentech/Roche and Allergan, Mark has helped shape development of key ValueTrak solutions including the Chargeback Module, Order Management, Ad Hoc Reporting, and Scorecarding, among others. With a degree in computer science, Mark’s technical expertise in software design and implementation, coupled with his hands-on experience in the industry enable him to deliver comprehensive, best-practice solutions to stakeholders across the organization.

“I’m very much looking forward to my role at ValueCentric; over the years ValueCentric has gained an impeccable reputation for providing quality, reliable intelligence through its platform, its data management expertise, and analytics — and I’m excited for the opportunity to be a part of that,” said Polidoro. “As Director of Consulting Services, I intend to leverage my experience with the industry, channel data, leading technology, and the ValueTrak platform to help customers at all levels of the organization make strategic decisions and maximize the value of their data assets.”

About ValueCentric

ValueCentric is the leader in channel data management and analytic solutions for the healthcare industry. Its mission is to help customers leverage their channel data to improve business decisions, reduce costs, and increase the speed in which products reach patients in need. Pharmaceutical, specialty pharma, and medical product companies including marquee customers AstraZeneca and Novo Nordisk trust their platform, ValueTrak. ValueTrak provides trade, finance, managed markets, and sales teams with a flexible and powerful platform to improve business relationships, manage orders, and integrate key pharmacy and channel data to make more informed product decisions. ValueCentric continues to be a pioneer in the pharmaceutical, specialty, and medical products industries investing in big data solutions and improving how all parties can use data to optimally manage their product performance in the channel.